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Front Page News
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By Susan Greene ( susangreenecopywriter.com ) Because the home page is the first page most of your visitors will see, it’s also the most important page. Its purpose is to grab the readers’ attention and help them find information quickly and easily. If...
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There in front of me sat the unusual "tip" jar, with a twist. I stood at the new coffee shop in town ordering the usual concoction to quench my caffeine craving when I noticed sign on the jar. The sassy and delightful gal named Nadean went to fix my brew...
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My Web Site is Built - So Where's the Traffic and Business? Your website is built and sitting pretty. So where are all the people you hoped would come over to play? You need traffic for your site to be effective and to start generating leads. Now that...
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That's what I used to ask myself as numerous acquaintances kept tagging me to be part of their realm of contacts in FaceBook.com or LinkedIn.com. It seemed a nuisance until I sat down with an old contact, Don Tinney from EOS Worldside (EOS=Entrepreneurial...
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By Seomul Davis (c) 2008 There are many SEO myths circulating on the Internet. These misconceptions are often crazy and while some are based on partial reality, others have spread due to the lack of being proved wrong. Here is an example: Let's assume...
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By Natalie Revell (c) 2008 For most of us, Google is a hard nut to crack. Efforts upon efforts are put forth to increase your site's SEO and while your efforts are working in other search engines, they just seem slow when it comes to Google. So what do...
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Lock this concept into your mind: The higher the price, the higher the perceived value and quality . With that higher perceived value comes the temptation, for those who can afford either choice, to step up the quality that price promises. A higher price...
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In early 2003 Amazon.com did something very revolutionary and stupid, or so it was thought at the time. Funny how people who do things truly innovative are thought to be crazy, at least until it works. His decision was to eliminate all advertising and...
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Just because you think something to be true doesn't necessarily reflect the real truth. More often than not in my life it has reflected self delusion between those two extremes. In studying the field of business marketing I have finally discovered a number...
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Harry Beckwith relates insightful keys to business relationships in his book, "The Invisible Touch". One of them is the need to constantly remind ourselves about what the customer really thinks is important. To illustrate it he recalls to mind the movie...
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When you consider the complete value of a customer to you and your team – the lifetime value – the importance of having a sense of "selling urgency" should skyrocket. Every money hour * not invested in sales activities can delay (or completely eliminate)...
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Is Your Website An Asset Or a Liability? By Nick Yorchak (c) 2007 Remember back in the good ol' days when having a website was something every company needed and wanted? Websites were the wave of the future, and the dream of transitioning to conducting...
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From justsell.com Bottom line... sales success is based on dollars ultimately generated There are certainly several additional organizational contributions that the salesperson can (and should) make, but when evaluating a salesperson's value... sales...
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By Jerry Bader (c) 2007 The other day I picked up a book that was sitting on my night table for over a year. It's just a small book and seemed like an easy read, perfect for falling sleep. It was called, "The Invisible Touch" by Harry Beckwith. Mr. Beckwith...
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By Scott Buresh (c) Medium Blue 2007 It's an unfortunate fact - no matter how good your search engine optimization company or in-house talent is, brand new websites have a more difficult time achieving search engine success for competitive phrases than...
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By John Clark Create It and Forget It Doesn't Work! I t takes a lot of work to plan and develop a good professional website. It's not just in the cost of a hiring someone to create your website and getting things off the ground. It costs you time (which...
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By John Alexander There are two important components that can most impact a sales oriented business Web site. Obviously we spend a fair bit of time teaching students how to get the benefit of enormously improved visibility through search engine marketing....
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By Erin Ferree (c) 2007 Now that you've designed and launched your website, you have a powerful marketing tool for your business. But, your website is only as useful as the content is current. The process of keeping the content on your site current is...
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By Miles Galliford (c) 2007 I was chatting to a veteran print publisher who had been producing magazines for over thirty years. He shook his head in despair, as he told me that every year he sees new magazines hit the newsstands with the publications'...
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Once, long ago, monitors could display only a restricted number of colors without dithering or other color discrepancies. The traditional solution to this problem was to use a restricted color palette known as the Netscape 216 colors, browser-safe colors...
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From webconf.com 301 Redirect 301 redirect is the most efficient and Search Engine Friendly method for webpage redirection. It's not that hard to implement and it should preserve your search engine rankings for that particular page. If you have to change...
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By Jerry Bader (c) 2007 Advertising is all about telling your marketing story: a story that your audience can relate to, so that it builds confidence and credibility in your ability to deliver your product or service. A well-crafted business story invites...
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By James Kinsley (c) 2007 Do you want to get the traffic you deserve flooding into your website? Code optimization is an essential component of the search engine optimization process and if you aren’t technically minded then it can be difficult to get...
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What is the next most important aspect to obtaining top visibility for a page? If you guessed “conversion” you are right. How are your high performance pages converting for you. Are there things you could do to help you convert more of your traffic into...
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Hey guys! Last month I talked a bit about IE conditional comments and now I’m going to expand on that a bit further as they can be very useful. Conditional comments only work in Internet Explorer on Windows and can therefore be used to give special instructions...
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