Current trends reveal that 85% of all products or services are found by people using their favorite search engine. You must be visible to be found and SEO can play a wonderful part in doing that.

Effective Free Search Engine Results - Not So Free

So what are the magic wands that web people wave to help you be found? There are actually 200+ factors that can help your website rankings and how far you want to go is up to you. Achieving top results for free search engine listings is going to cost you time and money. Unless you are really up to speed on how to wave the proper wands will need to hire a professional to do it, which may be your web master. You have to pay for their time and efforts to get the results you want. Here are some of the things you need to understand.

Google in particular ranks your site in this order

• The number and importance of outside links from other websites back to your website. This is why should have a Facebook and LinkedIn pages that has a link back to your site, it's very important. The more one way links back to your website that you have raises that individual page’s importance, especially to Google
• In addition your site should be on Yelp, Twitter (having interesting enough content on the site to Tweet about), your photos should be on Flickr and if you can do some video interviews they should be on YouTube (the #2 largest search engine).
• You should be writing articles on your subject of expertise and submitting them to online publishers. Include in those articles links back to your site.
• You should be listed manually into Google, Yahoo and Bing local listings. This helps you show up on the map when searchers type in your city name as part of the search.

In addition you should pay close attention to:

• Target Key Words after you do the proper research on the niche phrases to target. Finding phrases with the least competition possible can help a lot.
• Making sure you have the proper page title and discription META Tags in place on your web pages.
• Blog postings
• Articles and Media Releases
• Proper web content with effective Copywriting to target your key words and phrases
• A web design that is easy for the Search Robots to spider through
• Proper link structure in the site to make it easy for search engines to navigate
• Social Media link backs to your website

All of this can be daunting and time consuming. To top it all off the results are not immediate, they take time to take effect. If you are wanting instant results we suggest using Pay Per Click (PCC) which is also known as Search Engine Marketing (SEM).

If anyone offers you guaranteed results with SEO they are lying like a big dog. The algorithms of Google are a moving target, as well as Yahoo and Bing. There are go guarantees. There are ways, however, to tilt it all in your favor.

We stay up-to-date on the latest trends and rules the search engines use. If there are certain niche phrases that we can target for you,  you can see your site coming to the top of the list when it is effectively targeted.

Contact Wow for a Free Consultation with a web consultant and see how we can work for you.