Posted 2 years 41 days ago ago by John Clark 0 Comments
Double Your Sales This Year in Your Restaurant/Hospitality Business
Doubling your sales may sound like a lofty goal but it is entirely possible if you can focus on the right areas of your business. Focusing on 5 key areas in your business is what will make a world of difference.
- Where are you spending your marketing budget?
- The team with the best players wins
- Connecting with your current customers the way THEY want to connect
- Feedback: Monitoring and Obtaining
- Retention of employees and customers
Social Media is not a “silver bullet” that will save your business butt. When you do things right it can it can multiply your efforts greatly.
Retention is the New Acquisition
Where are you spending your marketing/advertising budget right now? If you are like most businesses, 85% or better is being spend on the acquisition of new customers. If you took that money and spent it on retention of your best employees and customers you could literally double your sales this year.
All you need to reach that lofty goal of doubling sales is to get each customer to visit your business one more time per month. Focus your efforts on your current customer base. Social Media can help you leverage that effort and we’ll show you how to effectively move from a service mentality to a hospitality mind set.
The Best Team Wins
Your team is stacking up against all the other teams your customers have experienced and you are being ranked accordingly. The best teams wins.
In the restaurant business your food and service should be good. The true winners are those that can create a level of hospitality that exceeds the pack.
Hospitality is that harmonious and happy relationship you create between employees, management and customers. It is a deeper level of bonding that grows from a true friendship. The beauty of this is that when that level of interconnection is strong it will allow for a deeper level of forgiveness. Any failures are seen as less serious than it would with someone who has no emotional connections to the people in your business.
Connecting With Your Customers Outside Your 4 Walls
Social Media allows for you to grow those relationships and create a deeper level of touching your clients lives. Friends remember friends birthdays and anniversaries. They know how they want their coffee and how spicy they like their wings.
Social Media allows you to effectively communicate with your customers and grants them an easy connection with you. As you learn from each customer how they prefer to use social media, you have a road-map on how to make those connections more frequent and effective. We will show you have to take giant steps to accomplish this.
Remember, customer loyalty comes from inside the soul, at the emotional level. It’s not from ads or fliers. It’s not from promotions or sales. It’s felt, it’s understood. Create that and your team wins every time the doors open.
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